The Photo & Flower Girl is a wedding photography and floral design company based in Washington, D.C. The owner/photographer/floral designer wanted a new look for her brand, and came looking for a logo designer that could meet her needs. I worked with her to analyze her target audience and make a brand strategy for attracting those kinds of customers. In the initial research and brainstorming process, we discovered that The Photo & Flower Girl needed a classy, high-end, timeless brand look. I presented initial sketches and concepts, and after several rounds of revisions we landed on the below logo.